• NUMA's top leadership team adds seasoned ex-ASOS and G-Star brand expert
• NUMA plans new international brand strategy with Duval
• Duval received multiple awards for his creative and unconventional work

BERLIN – October 11, 2023 – NUMA Group, Europe's leading digital hospitality platform, proudly announces the appointment of Pascal Duval as Vice President Brand. Duval is set to take the brand into an unprecedented and visionary future, setting new standards in the industry.

NUMA offers innovative design apartments and studios for modern travelers that combine the advantages of traditional hotels with the convenience and flexibility of short-term rentals such as Airbnb or Abritel. 

Over the past decade, Pascal Duval has served as Creative Director at companies such as ASOS, G-Star, and VanMoof, where he was responsible for the brand identity, creative strategy, and global communications. The list of brands and agencies Duval has successfully worked with includes Samsung, Heineken, Sony, Levi’s, Converse, MTV, Wieden & Kennedy, Mini, Red Bull, TBWA and Nike.

After graduating from the Royal Academy of Arts, Duval continued as a multidisciplinary designer and broadened his horizon within the world of advertising and brands. He moves between traditional marketing, digital and physical experiences and has received numerous awards for his work, including a Grand Prix in Cannes, a Platinum Pentaward and several D&AD Awards.

Christian Gaiser, CEO of NUMA Group, explains: "Pascal Duval has been incredibly successful in guiding many inspirational companies in the development of their brand strategy. His extensive experience and unconventional, creative thinking will push NUMA in the strategic development of NUMA's brand. We are very pleased to have Pascal join our mission as an exceptional brand evangelist. Pascal and his team will elevate our brand profile to the next level, as we are gearing up for further European expansion."

Pascal Duval comments on his new role at NUMA: "Over the past 20 years, I worked with numerous brands to strengthen their strategy, identity, and communication. Now I am about to embark on a collaborative journey that will redefine and revitalize an entire industry. NUMA Group has a completely new approach to hospitality, and I am very excited to lead the brand creatively. Within this rebrand, I will shift my energy between brand, interior, communication, and consumer experiences. I believe, together with the team, we will anchor the NUMA brand firmly in the minds of the modern traveler.”

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About NUMA Group

Berlin-based NUMA Group is Europe’s leading digital hospitality platform. The company offers innovative design apartments and studios for modern travelers. As a reliable partner for investors, owners, and developers, NUMA Group uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues. NUMA Group successfully operates more than 4,500 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona, and Vienna. 

For more information, visit: www.numastays.com - partner.numastays.com

Press contact

NUMA Group Europe
Corporate Communications
Joachim M. Guentert
Jaegerstr. 71
D - 10117 Berlin

Tel.: +49 (0)30 229577-42
Email: media@numastays.com