NUMA Group unveils new CFO Torsten Weihrich and CRO Nick Abrahams

• Former Uber strategy expert and seasoned finance professional join NUMA’s executive leadership team

• The new roles strengthen NUMA’s C-suite for ambitious and rapid scaling across Europe

Berlin December 2, 2022 – NUMA Group, Europe’s leading fully digital boutique apartment operator and technology developer, has announced the appointments of Torsten Weihrich as the NUMA Group’s new Chief Financial Officer (CFO) and Nick Abrahams as the new Chief Revenue Officer (CRO). 

In recent years, Torsten Weihrich, 51, has held a range of CFO positions at fast-growing companies in the media, e-commerce, and venture capital sectors. An experienced financial expert, Torsten Weihrich previously served as CFO at Vitafy, CEO at S&L Medien Group, and CFO at RTV Family Entertainment and BayTech Venture Capital, respectively. He has also had stints with the automobile manufacturer BMW and the management consultancy Roland Berger.

Nick Abrahams, 42, has been a corporate strategy expert for more than 17 years and has amassed a wealth of experience leading large teams in the technology sector. He was most recently Vice President of Pricing and Marketplace at Sennder Technologies. Prior to that, he spent nearly five years in a selection of leadership roles at U.S. mobility services provider Uber. At Flutter PLC, he led strategy and was responsible for the for the Flutter Group companies’ eGaming Division. 

“With the appointments of Torsten Weihrich and Nick Abrahams, the NUMA leadership team is gaining two vastly experienced executives with track records of successfully driving leading international technology-driven companies to sustainable and profitable growth. Both have extensive experience of leveraging the potentials of digital disruption to transform the mobility/logistics and e-commerce landscapes. Their expertise will further accelerate NUMA Group’s exceptional growth. The new roles complement NUMA’s established C-suite setup and further strengthen the foundations we have already laid for ambitious and rapid scaling across Europe,” Christian Gaiser, CEO of NUMA Group, is pleased to announce. 

Torsten Weihrich: “NUMA is already well on its way to becoming one of the strongest companies in the European hospitality market and is setting new standards for this huge and fragmented market with its technology-driven solutions. I am very excited to be able to play a role in shaping NUMA’s future, both strategically and operationally. I will contribute my experience and know-how in building high-growth companies and bolster the ambitious strategy together with the entire finance team.”

Nick Abrahams is also enthusiastically looking forward to his new leadership role at NUMA: “Over the past 17 years, I have held leadership roles in strategy, analytics, research, pricing, and product at several industry-leading companies. NUMA has adopted an innovative, data and technology-driven approach in an industry that is ripe for change. I look forward to bringing my experience to bear to ensure that NUMA Group achieves its ambitious growth targets in the years ahead.”

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About NUMA Group

Berlin-based NUMA Group is the leading European operator of fully-digitized boutique apartments and technology developer. The company with a brand attitude of "bring some soul to travel" provides innovative design accommodations for modern travelers. A trusted partner for investors, owners, and developers, NUMA uses proprietary technology-based operating solutions that largely automate operations and increase cost efficiencies and revenues. NUMA successfully operates over 3,000 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona, and Vienna.


Press contact
NUMA Group Europe
Corporate Communications
Joachim M. Guentert
Jägerstr. 71
D - 10117 Berlin
Tel.: +49 (0)30 25555 3846

Press Contact

Joachim M. Guentert

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