- Experienced Leader to Drive NUMA’s Next Phase of Growth and International Expansion
- Thoennissen to Scale Core Business, Spearhead Organizational Development, and Quality Focus
- Appointment Underscores NUMA’s Commitment to Tech-Driven Innovation andMarket Leadership in Digital Hospitality
Berlin, May 21, 2025 - NUMA Group, Europe’s leading fully digitalized hospitality platform, today announced the appointment of Stephan Thoennissen as its new Chief Operating Officer (COO), effective immediately. In his new role, Thoennissen will be instrumental in
scaling NUMA’s core business, advancing the company’s organizational development, and establishing new local subsidiaries. This strategic appointment comes as NUMA continues its strong growth trajectory across Europe.
Thoennissen brings a wealth of experience in building and scaling fast-growing, tech- enabled companies. He has a proven track record in digital brand building, notably contributing to the success of Berlin Brands Group, which achieved an exit valuation exceeding $1 billion.
During his tenure in leadership roles, including Chief Commercial Officer at Berlin Brands Group, he played a pivotal role in acquiring a substantial client base through platforms such as Amazon and eBay. Thoennissen plans to apply this expertise to further enhance NUMA’s presence on Online Travel Agencies (OTAs), such as Booking.com.
Christian Gaiser, CEO of NUMA Group, stated: “Stephan Thoennissen has an impressive history of guiding technology-driven companies through rapid growth phases. His extensive experience in complex and innovative brand development will be invaluable as we continue to scale NUMA internationally and solidify our position as the most forward-thinking AI-driven operator in the hospitality sector. We are thrilled to welcome Stephan, an outstanding expert, to our international leadership team.”
Stephan Thoennissen commented on his new role: “I am very excited to join NUMA Group at such a pivotal time. NUMA is revolutionizing the hospitality industry with its innovative, tech-first approach, similar to the groundbreaking changes seen in e-commerce. I look forward to leveraging my experience in scaling businesses and leading dynamic teams to contribute to NUMA’s sustainable international success and further enhance its operational excellence.”
NUMA Group recently concluded a groundbreaking year in 2024, serving over 1 million nights and achieving over 100% revenue growth compared to 2023. The company, now present in 36 European cities across 15 countries, plans for continued strong national and international growth in 2025, targeting an additional €80 million in revenue and approximately €50 million in Gross Operating Profit. NUMA’s success is built on its proprietary technology platform, which leverages AI to automate operations and enhance guest experiences, redefining modern travel.
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About NUMA Group
Berlin-based NUMA Group is the leading European operator of a fully digitized hospitality platform. The company offers modern travelers innovative design accommodations. As a reliable partner for investors, owners, and developers, NUMA utilizes proprietary technology-based operator solutions that largely automate operational processes, increasing cost efficiencies and revenues. NUMA successfully operates nearly 9,000 units in leading European A-cities, including Berlin, London, Paris, Rome, Milan, Madrid, Barcelona, Oslo, Prague, and Vienna.
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Press contact
NUMA Group Europe
Corporate Communications
Joachim M. Guentert
Potsdamer Str. 68A
D - 10785 Berlin
Tel.: +49 (0)30 25555 3846
Email: media@numastays.com