Numa welcomes Kirill Priyatel as its new Chief Revenue Officer (CRO). He succeeds Nicholas Abrahams in the role and will report directly to Christian Gaiser, CEO of Numa.
With more than a decade of commercial leadership experience in high-growth, data-driven D2C businesses, Priyatel joins Numa. Most recently, he was Chief Revenue Officer at Deezer, the publicly listed music streaming company. In this role, he led the revenue organisation, which spanned digital marketing, analytics, pricing and customer service, and drove significant revenue growth and improvement in profitability. Previously, as Chief Commercial Officer at Spark Networks, he established a proven track record of translating data and analytics into robust commercial outcomes, a skillset he will now bring to Numa.
Based in Berlin, where Numa is headquartered, Priyatel will boost demand generation and strengthen the company's competitive edge in pricing and distribution, supported by an AI-driven, tech-first approach. He will also bring a data-driven approach to scaling Numa's business in its next growth phase.
"Numa's growth trajectory is genuinely exciting, and that's a big part of what drew me here," said Priyatel. "I'm a data person at heart, and Numa gives me exactly the kind of environment I thrive in — a business with rich data and the drive to use it in every decision. Beyond that, hospitality is an industry I've always been drawn to personally; I love bringing people together and creating great experiences for them. Joining a company that's redefining what hospitality can be, at this stage of its journey, felt like the right next step."
Christian Gaiser, CEO of Numa, said: "As we enter our next growth phase, pricing, distribution, and data are becoming even more central to how we compete. Kirill's track record in exactly these areas made him the clear choice to lead our revenue organization."
About Numa Group
Berlin-based Numa Group is Europe's leading tech-enabled hospitality platform. The company operates hotels and serviced apartments across more than 40 European A-cities in 15 countries, including Berlin, London, Paris, Rome, Milan, Madrid, Barcelona, Oslo, Prague, and Vienna, under its flagship Numa brand and its premium-brand Native by Numa. As a reliable partner for investors, owners, and developers, Numa uses proprietary technology-based solutions that automate operational processes end to end, increasing cost efficiencies streamlining operations and driving revenue. Numa Group operates more than 10,000 units today, with continued expansion through organic growth and acquisition. For more information, visit www.numastays.com, partner.numastays.com, or numastays.com/business.