NUMA acquires YAYS from Proprium, forming the leading player in DACH and Benelux
NUMA accelerates its European expansion with additional 489 units in the Netherlands, Belgium, and France and aims to further grow the region
Adding secured pipeline in Madrid, Frankfurt, and The Hague with additional 124 units
YAYS adds a very attractive and compatible portfolio of properties in cities with high entry barriers, like Amsterdam
Berlin, Amsterdam, November 28, 2023 – NUMA Group, Europe’s leading operator of a fully digitalized hospitality platform, today announced the acquisition of YAYS from Proprium Capital Partners. YAYS is a serviced apartment platform headquartered in Amsterdam, operating 489 units in the Netherlands, Belgium and France and a secured pipeline containing properties to be opened in Madrid, Frankfurt, and The Hague with additional 124 units.
NUMA Group acquired 100% of YAYS; the purchase price was not disclosed. The transaction was supported by DLA Piper, CBRE and EY on the sell side and Greenberg Traurig, Taylor Wessing and Eight Advisory on the buy side.
The acquisition of YAYS marks a logical continuation of NUMA’s growth strategy. NUMA is focusing on hotel and commercial properties in central locations of Europe’s major cities. The company targets lively neighborhoods and main demand drivers for tourism and business travelers. The company recently reached €1.5bn in real estate assets under management and manages over 4,700 rooms and apartments across 28 major European cities. YAYS will add approximately 20 percent new units to NUMA’s live property portfolio, bringing the total to over 5,200 units.
NUMA’s mission is to transform the >EUR100bn European hospitality industry in which traditional hotel chains are struggling to adapt to these new consumer behaviors, while short-term rental platforms are facing tightening city regulations, particularly regarding misuse of residential properties. According to Skift and industry experts, alternative accommodation (e.g., short-term rentals) is 20% of the travel market as of 2022, has grown two times as fast as the rest of the market, and is expected to grow at a steady double-digit CAGR going forward as alternative accommodation becomes more mainstream.
In addition to a superior consumer offering, NUMA’s technology, pricing tools, and utilization of anonymized data drives both operational savings, for example, via process automation, and higher revenues through smart pricing and maximizing occupancy. This results in more sustainable growth and higher structural profitability than averages across the hospitality industry.
Christian Gaiser, CEO and Co-Founder of NUMA Group, says: “Our mission at NUMA is to create a new category in hospitality that meets the needs of modern consumers. We have only scratched the surface in terms of digitizing and enhancing the entire travel experience and are always striving to better connect our guests with their favorite cities”. He adds: “We’re excited to partner with YAYS and the team to build the dominant player in Europe’s AAA cities. YAYS offers a very attractive and compatible portfolio of properties with stellar ratings and guest satisfaction – in markets where numa is not present yet. Thus, YAYS provides a perfect head start for NUMA to develop a prime position in the core markets of Amsterdam and Paris – two of the Top 10 destinations in Europe. Together with the YAYS team, we plan to accelerate our joint growth in Benelux and France.”
Javier Perez-Lecumberri of Proprium explains: “We acquired YAYS in 2017 with a view to back a strong platform in one of the most exciting sectors of hospitality (serviced apartments). Over the past six years, the YAYS team has delivered outstanding performance, navigating through the ups and downs of a growing sector, including the unprecedented challenge of a global pandemic. As the sector matures, attractive opportunities for consolidation will continue to appear. We have followed the NUMA success story for some time now, and we are convinced that the combination of YAYS and NUMA will generate value for both guests and real estate partners.”
Zachary Schwartz, CEO, YAYS Group, says: “This marks a pivotal moment for the YAYS story, which began more than 15 years ago, driven by a pioneering team spirit and strong connection to the Dutch market. While the company grew to a leading regional boutique player in Benelux and France, the company’s legacy of ingenuity and entrepreneurship drove more recent development, innovation, and expansion beyond those original parameters. And I’m truly proud of the strong, hospitality-oriented team that made our product evolution and enhanced guest experience possible. As the next chapter for YAYS begins, it’s clear that NUMA’s growth vision for a dominant European serviced apartment player – one that integrates the YAYS portfolio and its strong regional market share – will create enormous opportunities for all the teams, owners, and investors involved in this transformative space.”
Berlin-based NUMA Group is the leading European operator of a fully digitized hospitality platform. The company offers modern travelers innovative design apartments and boutique studios. As a reliable partner for investors, owners, and developers, NUMA uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues. NUMA successfully operates more than 5,200 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona, and Vienna.
For more information, please visit: https://numastays.com – https://partner.numastays.com
About Proprium Capital Partners
Proprium Capital Partners is an employee-owned real estate fund manager. Proprium’s senior Investment Committee members have an average of 24 years of real estate investment experience and an average of 18 years working together.
Proprium is focused on providing investment advisory services with respect to value-add and opportunistic investments in real estate and real estate-related operating companies. With offices in the New York area, London, Amsterdam, Hong Kong, Sydney, and Atlanta, Proprium’s combined net assets under management are over $3.0 Billion. Proprium has advised funds with investments in 15 countries.
For more information, please visit: https://proprium.com/about-us
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