• • New West End development on Margaret Street delivers 30 design-led units with a fully digital guest journey
  • Two new properties signed in Edinburgh with partner HUB, adding 117 units in key city-centre locations
  • Expansion leverages the combined strength of NUMA’s technology and the Native Places brand

London/Berlin, September 9, 2025 – NUMA Group, the leading European operator of a fully digitised hospitality platform, today announced a significant expansion of its UK portfolio with a new property signing in London and two additional properties in Edinburgh. All three buildings will operate under the Native brand, following NUMA’s acquisition of the company last year. They underscore NUMA’s strategy to establish a strong presence in the UK's most vibrant city centres.

The new London property on Margaret Street is a redevelopment of a former convent whereby 30 new units will be sensitively created within the listed building. Located in the heart of the West End, it offers guests proximity to world-renowned shopping on Oxford Street and Regent Street, as well as the commercial hub of Mayfair and Fitzrovia. The property will incorporate NUMA's signature technology for a seamless digital guest experience, from booking to check-out.

In Edinburgh, NUMA expands its footprint with two new prime properties with partner HUB (London). The first scheme, at 23 Water Street in Leith, will offer 45 units in the city's vibrant waterfront district. NUMA’s guests will be close to the acclaimed Royal Yacht Britannia, the lively bars and restaurants at The Shore, and the scenic Water of Leith Walkway. The second property, at 11-15 Thistle Street, will provide 72 units in Edinburgh's prestigious New Town. This prime location is just a short walk from St. Andrew Square, Princes Street, and the new St. James Quarter, placing NUMA’s guests at the centre of the city's shopping and cultural life.

Dimitri Chandogin, President of NUMA Group, said: “With Margaret Street in London and two centrally located properties in Edinburgh, NUMA is advancing a UK strategy focused on prime, culture-rich districts and a fully digital guest journey that today’s travellers expect. Partnering with HUB enables us to deliver design-led, future-ready accommodation in outstanding urban locations, while our technology platform drives efficient operations and consistently high guest satisfaction”.

Olivia Immesi, CEO of Native Places, part of the NUMA Group, stated: "Native Places has become a leading lifestyle aparthotel and serviced apartment brand in the UK, and we’re thrilled to be expanding NUMA’s presence in the UK. I’m incredibly excited to create together one of the largest platforms of lifestyle serviced apartments in Europe”.

This expansion further solidifies NUMA’s position as a leader in the European hospitality market, where it is now active in 15 countries and 37 cities, with a growing portfolio of 9,000 units.

NUMA’s UK portfolio continues to grow, with future plans to expand into major cities such as Manchester, Bristol, Belfast, and Glasgow, further solidifying its presence in the region.

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About the NUMA Group

Berlin-based NUMA Group is the leading European operator of a fully digitized hospitality platform. The company offers modern travelers innovative design accommodations. As a reliable partner for investors, owners, and developers, NUMA utilizes proprietary technology-based operator solutions that largely automate operational processes, increasing cost efficiencies and revenues. NUMA successfully operates nearly 9,000 units in leading European A-cities, including Berlin, London, Paris, Rome, Milan, Madrid, Barcelona, Oslo, Prague, and Vienna.

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